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Almond breeze milk lawsuit
Almond breeze milk lawsuit








That means an entire bottle with six servings of almond milk has nothing on that handful of nuts. An eight-ounce serving of almond milk contains one gram each of protein and fiber and five grams of fat. Plus, there are three grams of fiber (as much as an average banana) and 12 grams of monounsaturated and polyunsaturated fats-about half an avocado's worth. three years ago, the country's advertising authority said, "While customers might not be aware of how almond milk is produced, they likely realize that it involves combining almonds with a suitable proportion of liquid to produce a milky consistency." Does that sound a bit cloudy to you, or is it just us?Ī recent study revealed that when compared to a handful of almonds, the dairy-free drink is hardly nutritional: A single ounce of almonds contains six grams of protein, about the same as an egg. We've yet to see what the ruling will be however when this same discrepancy arose in the U.K. UPDATE: On June 8, 2016, Blue Diamond Growers asked a judge to stay a false advertising class action lawsuit over allegations its almond milk only contains two percent almonds because it has recently agreed to a nationwide settlement over labeling claims.Play icon The triangle icon that indicates to playĪlbert and Malaxianis reiterate that, due to the brand's packaging and " made with real almonds" tag lines, customers are being tricked into buying a product that they believe is made primarily from nuts-that it is a "healthy and premium product." District Court for the Southern District of New York.

almond breeze milk lawsuit

This isn’t the first almond milk lawsuit. Blue Diamond, the company that makes Almond Breeze, is the subject of a new false advertising lawsuit that claims the almond milk should have closer to 25 to 33 almonds. Blue Diamond Almond Milk Class Action Lawsuit is Case No. If you’re buying Almond Breeze, turns out only 2 of the dairy-alternative might actually be made from almonds. Tracy Albert and Dimitrios Malaxianis are represented by James C. The class action lawsuit would be open to any consumer in the United States who purchased either a Blue Diamond Almond Breeze product or a Silk Almond Milk product anytime between to the present day. February 2015: A class-action lawsuit was filed against Blue Diamond Growers for allegedly deceptively marketing Almond Breeze Almond Milk products as All Natural when they actually contain chemical preservatives and synthetic and artificial ingredients. If approved, the almond milk class action lawsuit would seek more than $5 million in damages for potential Class Members. They think that any reasonable consumer would be misled by the false advertising practices of Blue Diamond and WhiteWave. The plaintiffs are curious why almond milk manufacturers would disclose that information to consumers in the United Kingdom but deceptively misrepresent the product in the United States.īased on their findings, the plaintiffs also believe Silk maker WhiteWave uses similar fraudulent practices in selling other plant-based milk products like their soy, coconut and cashew milk.Īlbert and Malaxianis claim they regularly purchased Blue Diamond’s Almond Breeze and Silk’s PureAlmond milk because they believed it to be primarily made from almonds. In both products, the packaging disclosed that the “milk” product contains just 2 percent almonds. Silk PureAlmond milk is under the name Alpro in the U.K.

almond breeze milk lawsuit

My homemade almond milk contains 1/2 cup almonds 75 almonds.

almond breeze milk lawsuit

A profitable business model indeed I thought you might enjoy the detailed comparison below. The discovery was made after the plaintiffs looked at the two products which are also sold in the United Kingdom. There are only 9 to 14 almonds in 2 cups of commercial almond milk. The proposed almond milk class action lawsuit also found that Silk’s PureAlmond manufactured by WhiteWave claims that it is “100% mouth-watering almond deliciousness.” Again, the plaintiffs believe this type of advertising is misleading to customers.ĭespite the labeling, the plaintiffs allege they have discovered that the “milk” products are actually primarily made up of thickening agents including locust bean gum, gellan gum, xanthan gum, and carrageenan. According to the almond milk class action lawsuit, Blue Diamond, which is the world’s leader of tree nut processing and marketing, deceptively labeled their Almond Breeze milk as “made from real California almonds.” The plaintiffs believe a reasonable consumer would conclude that the product was in fact entirely or almost entirely made of almonds.










Almond breeze milk lawsuit